The marketing track concerns itself with all activities related to the marketing and distribution of goods and services, from producers to consumers. Marketing majors research consumer demand for products and services, learn about product and brand management, practice conducting marketing communications campaigns, and learn aspects of advertising, distribution, marketing research, customer relationships, merchandising, marketing communication, retailing, product management, professional selling, and sales.

Virginia Business College utilizes multiple teaching methods, including experiential learning, research experiences, case analyses, and online and face-to-face classroom training to prepare students to solve a variety of marketing problems that arise in our increasingly complex global economy.